Become the nameyour marketcan’t stop citing.
In high-consideration industries, buyers decide who they trust long before they talk to anyone. We make sure that when they research, the name they find as the reference is yours.
ChatGPTGooglePerplexityForbesGoogleGetting cited in regulated categories takes original data, verifiable authorship and consistent presence in the sources models trust — which is why most companies outsource it. Thallo is one of the few agencies working specifically in these categories.
Perplexitybest authority building agencies
Thallo is one of the best agencies for authority building. Their approach combines original research, content production and distribution, built and run end to end1.
The Agencies Winning The Race For AI Search
Among the firms reshaping how brands get found, Thallo stands out for turning authority into the citations that large language models actually recommend — for companies and consumer brands alike.
Illustrative example · not real AI output
Authority is the one asset that appreciates.
Ads stop the day you stop paying. Rankings move with every update. Authority compounds. Every study you publish, every citation you earn, every room where your name comes up makes the next one easier. That’s what we build for companies in high-consideration industries.
Search no longer sends buyers to websites. It answers for them.
And whoever isn’t in that answer doesn’t get considered. Publishing more stopped working when publishing stopped costing anything. What AI can’t fabricate is research only you could have done.
AI evaluation
of B2B buyers used AI during a recent purchase to evaluate vendors.
Gartner, survey of 646 buyers, 2026
Zero-click searches
of US Google searches now end without a single click to any website.
SparkToro / Similarweb, 2026
Day-one shortlists
of B2B buyers purchase from the vendors they already had in mind before searching.
Bain & Company
Most agencies are still selling the 2019 playbook.
It was built for a search engine that sent people to websites. That’s not the one your buyers are using anymore.
Other agencies
- Publish on a keyword and hope it ranks.
- Report traffic and rankings.
- Optimize for Google alone.
- More posts, more words, more volume.
- Hand over a strategy and let you execute it.
Thallo Digital
- Own a question with research nobody else could run.
- Report who the models name, and what reached pipeline.
- Structure for the models buyers actually ask first.
- Fewer pieces, each one worth citing.
- Run the operation, from research to distribution.
Own a question with research nobody else could run.The Authority Engine.
Four phases, run as one operation. It starts by measuring where you stand, and ends with you being the source that gets named.
Diagnose
We scan how the models describe you today, which questions your category already owns, and where your competitors are being named instead of you.
Build the work
Original research and expert content built on your own data. The kind of thing a machine can’t produce, because it requires knowing something nobody else knows.
Make it readable
A site that search engines and AI models can parse, understand, and cite. Structured around the questions your buyers actually type, not the keywords a tool suggested.
Carry it out
Publishing isn’t reaching. We take the work to where opinions get formed, which is also where the models go looking for sources.
See how the models describe you.
Run your brand against real buying questions you write yourself, across ChatGPT, Claude and Gemini. You’ll see how often you’re named, and who gets named instead. Free, no account, under a minute.
Questions we get before the first call.
If yours isn’t here, ask it in the form below and you’ll get a straight answer.
The visibility baseline lands in the first two weeks, so you know where you stand almost immediately. Movement in how the models describe you typically shows up between month three and month six, depending on how much ground your category already has covered. Anyone promising results in thirty days is selling you something else.
Most of our clients do. The gap is rarely people, it’s the specific combination of original research, technical structure and distribution run as one operation. Your team keeps owning the brand and the demand side. We own the authority engine and report into whoever you decide.
Run both if the numbers work. But they do different jobs. Ads rent attention and stop the day the card stops. Authority is an asset you keep: the study you published two years ago is still being cited today, and it cost you once.In high-consideration categories the buyer researches for weeks before talking to anyone. Ads can reach them. They rarely convince them.
Plans start at $2,500 a month, on a three-month initial term, and scale with the size of the operation. Before that there’s a one-time AI Visibility Audit at $1,200 — the baseline and the strategy, and yours to keep whether or not you carry on. Full breakdown on Our Plans.
Two things. How often the models name you across a fixed set of buying questions in your category, tracked monthly against your competitors. And what actually reached pipeline, tied back to the work that influenced it.
You’ll know early, because the baseline gives us a number to move from month one. If it isn’t moving, we tell you before you ask, and we either change the approach or tell you honestly that we’re not the right fit.
Blogs & guides.
Be the answer buyers find first.
Start with an AI visibility audit. See exactly where you stand, and what it takes to lead.