The AI Shortlist

When buyers ask AI for a provider, which firms get named — and where does the answer come from?

Buyers now build their shortlist before they speak to anyone, and they build it by asking a model. We run the questions those buyers actually ask, record every firm the models name, and publish the results one category at a time.

Nothing is picked in advance. The ranking is whatever comes back.

The method

How every volume is run.

The same questions, the same three models, the same clean sessions — so a volume in Finance can be read against one in Professional Services.

  1. 1 One categoryOne industry per volume, three weeks apart.
  2. 2 12 buying questionsBy function, sector and situation, and four with no context.
  3. 3 3 models × 3 runsChatGPT, Claude and Gemini. Clean sessions, the same day.
  4. 4 108 answers, countedEvery firm named is counted. Nothing is picked in advance.
Volume 01 Executive search firms Run 3 of 3

Question 10 of 12What are the best executive search firms in the US?

  • ChatGPT Korn FerrySpencer StuartJM Search
  • Claude Korn FerrySpencer StuartHeidrick & Struggles
  • Gemini Korn FerryCowen PartnersTalentfoot

Named by AI Mention rate · 108 responses

  1. Korn Ferry72%
  2. Spencer Stuart71%
  3. Heidrick & Struggles70%
  4. Russell Reynolds69%

12 questions · 3 models · 3 runs · 108 responses

The volumes

Professional ServicesVolume 01: Executive search firms2 of 12The firms AI trusts most are nearly invisible on GoogleWhen buyers ask AI for an executive search firm, which firms get named, and where does the answer come from?Read the volume
Coming soonVolume 02Category to be announcedThe next study is being run. It goes up here the day it is published.In preparationIn preparation
Coming soonVolume 03Category to be announcedThe next study is being run. It goes up here the day it is published.In preparationIn preparation

Run the questions on your own category.

Write the questions your buyers ask and see how the models answer them today. Free, no account, under a minute.

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