Terms and Conditions

These terms are an agreement between you (the “Client”) and Thallo Digital(“Thallo”, “we”, “us”), whose details are set out at the foot of this page. They apply to every engagement we accept and to your use of this website and the free visibility scan.

Where we sign a separate proposal, statement of work or service agreement with you, that document governs the specifics of the engagement — scope, deliverables, dates and price. These terms apply to everything it does not cover, and it prevails over these terms wherever the two conflict.

Thallo is a marketing agency. We build and measure brand authority so that our clients are found, cited and recommended in search engines and in AI answer engines. Our services are:

• AI Visibility Audit — a fixed-scope, one-time assessment of how AI models and search engines currently represent your brand, delivered as a report with a prioritised roadmap.
• The Authority Engine — an ongoing monthly programme of research, content production, technical work, distribution and reporting.
• Flagship Projects — discrete projects such as original data studies, digital PR, interactive tools and industry reports, scoped and priced individually.
• The free visibility scan — an automated, self-service check available on this website, covered by clause 9.

We scope work in a written proposal that states the deliverables, the timeline and the price. An engagement begins when you accept that proposal in writing and, where the proposal requires it, the first payment has cleared. Prices shown on this website are starting points; the price for your engagement is the one in your proposal.

We may decline or discontinue an engagement — including where a request falls outside our expertise, where the work would require deceptive practice, or where fees remain unpaid under clause 4.

• One-time engagements (audits and projects) are invoiced in advance unless the proposal sets out a different schedule.
• Monthly programmes are invoiced monthly in advance. The first invoice is due before work begins.
• Invoices are payable within the period stated on the invoice. We may suspend work on any account that is overdue, having given you notice first.
• Prices are exclusive of VAT (IVA) and any other applicable taxes, withholdings or bank charges, which are added where the law requires it.
• Card payments are processed by our payment provider, Stripe. We do not receive or store your full card details; they are handled by the provider under its own terms and security standards.

The Authority Engine is sold on a minimum term stated in your proposal (typically six months), because the work compounds and its results do not appear inside a single month. After the minimum term it continues month to month until either party gives notice.

Cancellation windows, notice periods and what is and is not refundable are set out in full in our Refund Policy, which forms part of these terms.

Our work depends on access and on timely decisions. You agree to provide the access, information, approvals and points of contact the engagement needs, and to do so within the timeframes we agree. Where a delay on your side moves the schedule, dates shift accordingly and fees already invoiced remain payable.

You confirm that any material you give us to publish is accurate, is yours to use, and does not infringe anyone else’s rights.

On full payment of the fees for an engagement, the deliverables we create specifically for you under it — content, reports, and the recommendations within them — become yours to use.

We keep ownership of everything we bring to the work rather than create for it: our methods, frameworks, prompt sets, internal tooling, templates and know-how, together with any improvement to them. Nothing in these terms transfers that, and we remain free to use it for other clients.

We may describe the work and name you as a client in our portfolio and marketing. Tell us in writing if you would rather we did not, and we will not.

Each party will keep the other’s non-public information confidential, use it only to perform the engagement, and protect it with at least reasonable care. This does not apply to information that is already public, that was already held without a duty of confidence, or that must be disclosed by law.

The scan on this website puts a fixed set of category questions to third-party AI models and reports how those models answered at that moment. It is provided free and as-is, for information only.

• The answers come from third-party AI models we do not control. They are probabilistic: the same question can be answered differently minutes apart, and a result is a sample rather than a definitive ranking.
• A scan measures the models we tested, in the way described on the method page — not every AI product, surface, country or phrasing a real buyer might use.
• Use is subject to fair-use limits shown in the tool. We may rate-limit, suspend or withdraw the scan at any time.
• You may run the scan for a brand you own or are authorised to act for. Do not use it to build datasets on third parties, and do not attempt to circumvent its limits.
• Where a report is unlocked with an email address, that address is handled under our Privacy Policy.

We are engaged for professional effort and expertise, not for a guaranteed outcome. Visibility in search engines and AI answer engines is determined by third parties — Google, OpenAI, Anthropic, Google DeepMind, Perplexity and others — whose models, rankings and policies change without notice and are outside our control and theirs to decide.

We therefore do not guarantee any specific ranking, mention, citation, share of voice, traffic volume, lead volume or revenue, and no figure in a proposal, report, case study or on this website should be read as a promise of your result. Case studies describe what happened for those clients in those conditions.

Nothing in these terms excludes liability that cannot lawfully be excluded, including liability for fraud or for death or personal injury caused by negligence.

Subject to that, neither party is liable for indirect or consequential loss, or for loss of profit, revenue, goodwill, business or data, however arising. Our total liability arising out of or in connection with an engagement is limited to the fees you paid us for that engagement in the three months before the event giving rise to the claim.

We are not liable for any consequence of a change made by a third-party platform or model provider, nor for any loss arising from your use of the free visibility scan.

How we collect, use, store and delete personal data — yours, and any you share with us — is set out in our Privacy Policy. Where we process personal data on your behalf as part of an engagement, we do so on your documented instructions and in line with Colombian Law 1581 of 2012 and its implementing decrees.

We may update these terms as our services change. The version in force for an engagement is the one published when it began, and the date at the top of this page shows when this version was issued. Material changes affecting a live engagement will be notified to you in writing.

These terms are governed by the laws of the Republic of Colombia. Any dispute that cannot be resolved between us in good faith will be submitted to the competent courts of Colombia.

Questions about these terms can be sent to contact@thallodigital.com.