The work, and what
it moved.
A short list, by design. A case goes up once the data covers a full period and the client has cleared every figure in it.
Every figure has a source.
The numbers on these pages come from platform exports — Search Console, analytics, the client’s own dashboards — over a period we name, with anything projected labelled as a projection. Where a category makes identity sensitive, the client’s name is withheld. The data is not.
What we look for in an engagement worth writing up is a curve rather than a spike, and growth spread across a site rather than carried by one fortunate page. That is the difference between authority that compounds and a ranking that happened to land — and it is the difference that decides what the work is worth a year later.
The cases, by industry.
Published work sits alongside what is still being written up. Filter by sector to see the categories we build authority in.
From page two to page one
3.3x organic clicks
A veteran-founded service in the VA disability claims space — compliance-heavy, crowded at the top, and an audience sceptical by default. Authority was the only way in.
Case study in preparation
Figures not yet published
Work in this category is being written up. Figures go public once a full period of data is in and the client has cleared every number.
Case study in preparation
Figures not yet published
A clinical category where a claim has to survive scrutiny. We will publish the detail when the write-up has been through the same review the content was.
Start with the evidence.
An AI visibility audit shows how your category looks today, where the authority sits, and what it takes to move. Fixed scope, and a roadmap you keep either way.