From page two to page one,
in six months.
A veteran-founded service in the VA disability claims space — a compliance-heavy category where every statement has to be accurate, the incumbents are large, and the audience is sceptical by default. Authority was the only way in.
Six months, measured.
3.3x
Monthly organic clicks
Against the same month before the engagement began.
+489%
Impressions
February to June, as the clusters matured into rankings.
7.6
Average position
Up from 10.8 — the move from page two onto page one.
~10x
Search visibility
Searches the site was shown for, June against January.
The six-month trajectory.
Every full month beat the one before it on clicks. A curve, not a spike — which is what tells you the gains are structural.
| Month | Organic clicks | Impressions | Avg. position |
|---|---|---|---|
| February | 12,941 | 103,964 | 10.1 |
| March | 13,586 | 234,712 | 9.5 |
| April | 14,566 | 301,977 | 9.7 |
| May | 16,160 | 372,241 | 9.8 |
| June | 19,938 | 612,076 | 8.0 |
| JulyProjected | ~22,500 | ~615,000 | 7.6 |
The compounding effect.
The work was built to compound. Early cluster work matured into rankings months later, while fresh content and refreshes kept adding momentum on top of it. By June the site was being shown for roughly ten times more searches than in January, and average position had climbed from page two to page one.
What matters most is that the growth was spread across the whole site, not carried by one lucky page. Every hub grew by double or triple digits — the signature of authority that holds, rather than a ranking that happened to land.
The two clusters we invested in most heavily were also the two that grew the most — 270% and 242%. When results track investment that precisely, you know it is the strategy working, not luck.
Source: Google Search Console, January–July 2026. Client identity withheld for confidentiality. Figures reflect one engagement over a defined period and are not a guarantee of future results — outcomes vary by market, competition and site.
See where you stand today.
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